To succeed, companies need solutions that help them drive incremental revenue, reduce customer churn, and increase rates of new customer acquisition. These challenges have become increasingly complex now that businesses interact with their customers through a broad range of touchpoints, including Web sites, contact centers, voice response systems, ATMs, storefronts, and more. Businesses must use a solution that helps them coordinate intelligent decisions in real time across every touchpoint and that learns automatically and adjusts itself continuously as the needs and behavior of its customers change.

E.piphany Real-Time, a part of the E.piphany suite of Smart CRM solutions, provides a complete solution for optimizing and coordinating customer interactions in real time across all customer touchpoints. E.piphany Real-Time provides a powerful combination of real-time analytics, business constraint modeling, multichannel offer management, and automatic targeting capabilities in a simple, easy-to-use package designed for business users. A unique combination of advanced technology and ease of deployment enables E.piphany Real-Time to generate ROI very quickly, typically providing complete payback on the investment within months.

Using information from multiple data sources - real-time behavior, customer demographics, transaction data, customer clickstream data, and more - E.piphany Real-Time builds a real-time profile for each customer. The system calculates acceptance probabilities and selects the best offer using up-to-the-second information. As customers accept and decline offers, the self-learning engine continuously adjusts its real-time predictive models. The combination of real-time profiling, self-learning, and automatic targeting ensure that decisions about how to handle customer interactions are continuously optimized. By applying real-time, self-learning analytics to each and every interaction, E.piphany Real-Time increases revenues, reduces churn, and improves customer satisfaction.

Key Benefits:

Leverages a single view of the customer, including up-to-the-second contextual information

Optimizes the value of each customer interaction based on real-time predictive analysis

Coordinates marketing campaigns and messages across all touchpoints in real time

Learns in real time and automatically adapts targeting to changes in customer behavior

Integrates easily with pre-existing touchpoint solutions, making those solutions more intelligent and effective

Deploys quickly and delivers complete system payback within months

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