In the changing marketplace, your company needs a unified marketing strategy to get, keep, and grow relationships with consumers and business customers. You must identify and acquire the right customers, and then work to expand those relationships through real-time, predictive personalization of your products and services. You need an integrated marketing solution to make the most of your critical business information and accomplish those goals.

E.piphany Marketing enables your organization to maximize the value of every B2C and B2B relationship. It provides integration across all communication channels so you can manage coordinated offers and recommendations through the Web, telephone, wireless devices, e-mail, and other means of interaction. E.piphany Marketing includes sophisticated analytics, powerful campaign management tools, and real-time targeting capabilities that enable you to effectively focus your efforts. Customer information is integrated across the enterprise and updated immediately, so the system recognizes customer behavior and tailors future communications based on real-time learning. Because the applications are integrated, intelligence is shared among them instantly.

E.piphany Marketing maximizes the impact of every marketing campaign, which means improved conversion rates and increased revenue. It takes advantage of what you know about your customers to target your marketing efforts and produce results. Revenue increases, customer retention rates go up, and lifetime value grows. In the Customer Economy, customers have quickly come to expect a high degree of personalized service. E.piphany Marketing enables you to meet those expectations and expand your business.

The following products are part of the E.piphany Marketing product line:
E.piphany Campaign Management
Campaign Management for E-mail
E.piphany Real-Time
E.piphany Insight.

Key Benefits:

Optimizes every interaction in real time based on historical, third-party, and up-to-the-second customer information

Coordinates interactions across all touchpoints, providing a consistent face to the customer

Drives intelligent campaigns and offers to the right customers, based on analytics and predictive techniques

Leverages a single view of the customer from across the enterprise in real time

Maximizes the value of every campaign

Close Window