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CASE STUDIES:

 

 

 

 

 

Updated: 08/26/2002

E.PIPHANY E.6: Next-Generation CRM

This integrated, next-generation solution merges analytical and operational customer relationship management (CRM) capabilities to drive personalized interactions with customers on any touch point. The E.piphany E.6 suite includes several new applications and hundreds of new features spanning across all of E.piphany's product lines, E.piphany Marketing, E.piphany Sales, E.piphany Service and E.piphany Insight.

All E.piphany E.6 solutions are built on web-based CRM architecture. Based on Java 2, Enterprise Edition (J2EE), the E.piphany E.6 platform offers the flexibility, security and scalability needed to power the largest customer-focused organizations. In addition, E.piphany's modular architecture and broad interface support enables flexible deployment that leverages the latest Web services standards.

 

The E.piphany E.6 system features:

A full suite of marketing, sales, and service applications that ae modular in design, can be implemented incrementally, and can be integrated with existing investmentsReal-time analytics embedded within all E.6 applications to drive more effective actions
Real-time analytics embedded within all E.6 applications to drive more effective actions
Multichannel capabilities that provide a seamless customer experience across all interaction channels
A single view of the customer based on a flexible, open approach to integrating data from existing systems

A Web-based architecture that provides a highly interactive user experience and centralized administration of all application functionality

Powerful configuration tools that leverage a unique metadata repository to describe all modifications to the system for easier configuration and maintenance
Meta-driven architecture makes for flexible configuration and maintenance.
A common toolset managing all applications to enable rapid implementations and easy upgrades.

Scalability, availability and security that leverage the strengths of J2EE application servers such as BEA's WebLogic and IBM WebSphere.x

An advanced object-relational data model which combines an out-of-the-box schema with the flexibility to adapt to unique business requirements, and the ability to co-manage data with existing enterprise systems.
Business process optimization capabilities to define and execute complex business processes at the end-user and enterprise level.
An available integration framework to integrate data and processes from existing systems leveraging Web services, Java, .NET, HTTP, SOAP and all major EAI solutions.

Overview of E.PIPHANY 6.0

 

 

Sales

Marketing

Service

Insight

Dialogs

Real-Time

 

 

With E.6, E.piphany is releasing E.piphany Dialogs, an innovative multichannel interaction management system for marketing, sales and service. E.piphany Dialogs allows enterprises to optimize customer conversations across a wide range of touchpoints, including the contact center and the Web. For example, E.piphany Dialogs can be deployed to intelligently lead a customer through the resolution of a support issue on the Web or to script a customer service agent to assist the customer through the same process in the contact center. If either process is interrupted, it can be resumed across any channel, either in real time or at some later time.

The E.piphany E.6 suite of Smart CRM applications will begin shipping at the end of March 2002 with E.piphany Marketing 6.0, E.piphany Real-Time 6.0, E.piphany Sales 6.0, E.piphany Dialogs 6.0 and E.piphany Insight 6.0. E.piphany Service 6.0 will ship in the summer of 2002. Prices start at $250,000.

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